Website Speed Optimization & Security Improvements - MorphoClarity

We are looking to improve the overall speed, loading experience and security of our existing MorphoClarity website.

The Current Issue
At the moment, we are facing noticeable page loading and reload-speed issues, particularly on mobile.

The website has been built over time using WordPress, Elementor and Astra, and as more pages, features and integrations have been added, the overall loading experience has become heavier than we would like.

What We Want to Achieve
The goal is to optimise the existing website across all devices — mobile, tablet and desktop — as much as reasonably possible without compromising:

The current design and visual quality
Existing functionality
User experience
Payment and booking systems
Overall appearance of the website

The optimisation should provide a strong and consistent loading experience across all devices, with maximum attention given to mobile performance, where loading speed is currently the biggest concern.

The website should therefore be reviewed and optimised holistically rather than focusing on only one device type or a handful of pages.

Website Performance
We would like someone experienced with WordPress performance optimisation to properly go through the website, identify the main causes of the slow loading/reload behaviour and optimise the setup accordingly.

The optimisation should cover all customer-facing, frontend pages currently available on the website, rather than being limited to only the homepage or a few selected pages.

This includes the different types of pages customers can actually visit and interact with, such as:

Homepage
Service pages
Service/payment-related pages
Booking-related customer-facing pages
Information and content pages
Existing landing pages
Any other publicly accessible customer-facing frontend pages

The focus should be on improving the actual experience a customer has when visiting and navigating the website.

Areas that may need to be reviewed include:
Caching and server-side optimisation
JavaScript and CSS loading
Fonts and external resources
Images and other media
Plugins and unnecessary resources
Elementor and Astra performance
Page loading and rendering behaviour
Mobile-specific performance considerations
Any other factors contributing to the current performance issues

The optimisation should be carried out thoughtfully, ensuring that improving speed does not negatively affect the website's design, responsiveness, functionality or overall user experience.

Security
We have also identified some security issues within the existing setup that need to be addressed.

These should be resolved carefully while ensuring that:

Existing payment functionality continues to work
Booking functionality remains unaffected
Important website features do not break
The overall website remains stable after the changes

New Landing Pages
We are also building lightweight landing pages specifically for paid advertising.

These pages have already been designed with speed in mind and are currently loading considerably faster than the main website.

We would like them to be reviewed and optimised where necessary while keeping their existing design and conversion-focused structure intact.

The aim is to make sure these pages remain as fast as possible across devices while maintaining the quality and experience we have designed for them.

Handover & Documentation
One thing that is particularly important to us is understanding what has been done and how we can maintain the performance going forward.

At the end of the project, we would appreciate clear documentation covering:
The main performance issues identified
The key optimisations implemented
Important settings/configurations changed
Security issues addressed
Anything we should be careful about going forward
Best practices we should follow when adding new pages, images, features or content

This will also help us ensure that future pages and updates do not unnecessarily bring the performance back down.

Overall
We are looking for someone who can take ownership of the performance side, identify the underlying issues rather than simply applying generic optimisation, and improve the loading experience across the website.

The website is already live, and the objective is to optimise what we have rather than redesign or rebuild it.

The final goal is a faster, smoother and more reliable website across mobile, tablet and desktop, while preserving the current design, functionality and user experience — with maximum attention given to improving the mobile experience.

We would also like the identified security issues to be resolved properly and the work to be documented so that we can maintain the improvements going forward.

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