핵심 요구사항
- 구르가온 및 인근 기업 밀집 지역으로 지오타겟팅한 캠페인 구축·런칭
- 픽셀 및 Conversion API 설정으로 정확한 어트리뷰션 확보
- 숏폼 비디오 광고 크리에이티브 제작(스크립트·편집·모션그래픽·훅)
- Ads Manager 내 캠페인 구조·오디언스·리드 폼 세팅
- CPL·CTR 중심의 주간 성과 리포트 및 최적화
- 검증된 부동산 Meta 광고 운영 경험
Required stack
필요 기술
Facebook Ads ManagerMeta PixelConversion APIInstagram AdsLead GenerationVideo Editing
Project brief
프로젝트 내용
I need a results-driven specialist to plan, create, and manage a Meta (Facebook & Instagram) campaign that captures qualified leads for residential projects in Gurgaon. The sole objective is lead generation; every rupee spent should translate into fresh inquiries from first-time homebuyers who are actively considering their first property purchase in the city.
Video ads are my chosen format. You will therefore handle short-form scriptwriting, sourcing or editing footage, motion graphics, and thumb-stopping hooks that speak directly to the dreams and pain points of a young professional audience. Once the creative is ready, set up the full funnel inside Ads Manager—campaign structure, audiences, tracking, and lead forms—so we can measure cost-per-lead in real time.
Key deliverables
• Campaign build and launch with geo-targeting limited to Gurgaon and nearby corporate hubs
• Pixel and Conversion API configuration for accurate attribution
• Weekly performance report highlighting CPL, CTR, and optimisation actions
The campaign will be considered successful when we see a steady flow of verified leads that meet our buyer profile and a CPL that stays within agreed thresholds. If you have proven experience scaling property campaigns on Meta and can start immediately, let’s talk.
Video ads are my chosen format. You will therefore handle short-form scriptwriting, sourcing or editing footage, motion graphics, and thumb-stopping hooks that speak directly to the dreams and pain points of a young professional audience. Once the creative is ready, set up the full funnel inside Ads Manager—campaign structure, audiences, tracking, and lead forms—so we can measure cost-per-lead in real time.
Key deliverables
• Campaign build and launch with geo-targeting limited to Gurgaon and nearby corporate hubs
• Pixel and Conversion API configuration for accurate attribution
• Weekly performance report highlighting CPL, CTR, and optimisation actions
The campaign will be considered successful when we see a steady flow of verified leads that meet our buyer profile and a CPL that stays within agreed thresholds. If you have proven experience scaling property campaigns on Meta and can start immediately, let’s talk.
지원 기회 분석
지원 전에 볼 것
예상 산출물
- 캠페인 빌드 및 런칭(지오타겟팅 적용)
- 픽셀 및 Conversion API 설정 구성
- 주간 성과 리포트(CPL·CTR·최적화 액션)
매력 포인트
- 요구 산출물과 성공 기준(CPL·리드 품질)이 비교적 명확
- 즉시 시작 가능 시 계약 가능성 높음
확인할 점
- 예산·기간이 명시되지 않아 비용 협의 불확실
- 시급제 프로젝트로 범위 통제 부담
- 개발 외주라기보다 마케팅 용역 성격
Client signal
클라이언트 정보
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