SEO Specialist Needed for Electrical Engineering Firm

SEO Expert Required for Relco Electricals (Leading manufactures and distributors of high voltage electrical safety products for power sector )
We are looking for an experienced SEO specialist to work on Relco Electricals website to improve its Google rankings, organic traffic, and lead generation.
Our business operates in the electrical engineering domain, focusing on topics such as transformers, substations, voltage systems, and power distribution. We want to build strong online visibility and generate qualified business inquiries.

Scope of Work
1) Profile Creation (Off-Page SEO)
• Create and optimize profiles on relevant platforms:
o Business directories
o Industry-specific websites
o Social and content platforms
• Maintain consistent:
o Business details (NAP)
o Website links
o SEO-friendly descriptions
• Avoid low-quality or spam backlinks

2) Blog & Article SEO (On-Page Content)
• Create and publish SEO-optimized blogs on our website
• Topics will be related our industry
• Published on weekly basis
• Easy-to-understand explanations for technical topics

3) CTR Optimization
• Improve click-through rate by optimizing:
o Meta titles
o Meta descriptions
• Use engaging and search-friendly headlines

4) Keyword Strategy
• Identify and implement:
o Branded keywords (Relco Electricals-related)
o Non-branded keywords (industry-based searches)
• Focus on keywords with strong search intent

5) Google Ranking Improvement
• Implement complete SEO strategy:
o On-page SEO
o Internal linking
o Basic technical SEO
• Ensure long-term, sustainable ranking improvements

6) Lead Generation Optimization
• Convert website visitors into inquiries by:
o Adding clear CTAs (Call-to-Action)
o Improving page structure
• Align blog content with business services

7) Monthly SEO Strategy
The freelancer must provide a structured monthly plan including:
• Keyword targets
• Content plan
• Off-page activities
• Performance tracking

8) Page Targeting Plan
• Suggest and execute:
o 4–6 SEO blogs per month
o Optimization of existing pages
• Balance between:
o Informational content
o Service-focused pages

Additional Expectations
• Keyword research & competitor analysis
• Internal linking improvements
• Website performance suggestions (speed, mobile optimization)
• Monthly reporting including:
o Keyword rankings
o Traffic growth
o CTR improvements

Preferred Candidate
• Experience in technical/engineering SEO
• Understanding of B2B lead generation
• Ability to simplify complex electrical topics

Deliverables
• Weekly updates
• Monthly SEO report
• Blog content with proper optimization
• List of backlinks/profile links created

Goal
• Increase organic traffic
• Improve Google rankings
• Generate qualified leads for Relco Electricals

Note
We are looking for quality-focused SEO work, not bulk or spam practices. This can lead to a long-term collaboration.