INTL
Freelancer
전문가
외주
원격 가능
Meta & Google Lead Generation
예산
$600~$1,500 INR
예상 기간
3개월 이상
난이도
전문가
기술 스택
Internet Marketing
SEO
Google Adwords
Google Analytics
Conversion Rate Optimization
Digital Marketing
Lead Generation
Google Ads
Meta Ads Manager
Performance Marketing
A/B Testing
Funnel Tracking
ROAS Optimization
Audience Segmentation
AI 분석 요약
이 프로젝트는 교육 기술 브랜드의 Meta 및 Google 광고 캠페인을 최적화하여 유료 등록으로 이어지는 적격 리드 수를 늘리는 것을 목표로 합니다. 기존 캠페인 감사 후, CPL 및 ROAS에 중점을 둔 새로운 캠페인을 구축하고, 정교한 타겟팅, 스마트 비딩, 랜딩 페이지 개선 등을 통해 리드 생성 성과를 극대화해야 합니다. Meta 및 Google 광고 플랫폼(검색, 디스플레이, YouTube 포함) 운영 및 성과 향상에 대한 검증된 경험이 필요합니다.
프로젝트 원문 설명
My ed-tech brand already has live ad accounts on both Meta and Google, but I need a performance marketer who can push them harder toward one clear outcome: more qualified leads that turn into paid enrollments.
You will start by auditing the existing campaigns, audiences, pixels, and conversion tracking. From there, build or restructure campaigns that focus squarely on cost-per-lead and ROAS, using look-alike audiences, keyword intent, and smart bidding where appropriate. Creative iterations, landing-page suggestions, and tight funnel tracking are all expected parts of the workflow. I’m open to testing tactics that usually serve broader goals—such as traffic or awareness—when they demonstrably feed the lead pipeline, but lead generation remains the success metric.
Weekly reporting with insights, next-step recommendations, and clear numbers on spend, CPL, and conversions will be the yardstick for performance. If you have a proven track record of scaling Meta Ads Manager and Google Ads (Search, Display, YouTube) for education or similar niches, let’s talk strategy and timelines so we can start optimizing right away.
You will start by auditing the existing campaigns, audiences, pixels, and conversion tracking. From there, build or restructure campaigns that focus squarely on cost-per-lead and ROAS, using look-alike audiences, keyword intent, and smart bidding where appropriate. Creative iterations, landing-page suggestions, and tight funnel tracking are all expected parts of the workflow. I’m open to testing tactics that usually serve broader goals—such as traffic or awareness—when they demonstrably feed the lead pipeline, but lead generation remains the success metric.
Weekly reporting with insights, next-step recommendations, and clear numbers on spend, CPL, and conversions will be the yardstick for performance. If you have a proven track record of scaling Meta Ads Manager and Google Ads (Search, Display, YouTube) for education or similar niches, let’s talk strategy and timelines so we can start optimizing right away.
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