Art Portfolio SEO for Sales -- 2

I’m looking to turn the visibility my art portfolio already enjoys into actual sales, and I need a focused SEO strategy that speaks directly to collectors, galleries, and design-conscious shoppers. The site is image-heavy, showcases original pieces, and now I want Google to become a reliable source of qualified buyers.

Here’s what I’d like you to handle from day one:

• Audit the current site structure, page speed, and image optimisation, flagging anything that could block Google from crawling or devaluing the work.
• Build a keyword map that blends high-intent art-purchase phrases with long-tail queries tied to individual mediums, styles, and my name as an artist.
• Create or revise meta titles, descriptions, alt text, and internal links in a way that is conversion-oriented, not just traffic-oriented.
• Develop a content plan—blog, behind-the-scenes pages, or artist statements—that naturally supports those keywords and nudges visitors toward buying.
• Secure high-authority, art-relevant backlinks to raise domain credibility without spam tactics.
• Set up Google Analytics 4 and Search Console events/goals so we can clearly see how many visits convert into cart actions and completed orders.

Acceptance will be based on:
1. A baseline report of the site’s current organic performance and issues.
2. The keyword map and on-page optimisation file delivered for review.
3. Implementation or detailed instructions provided for every approved change.
4. A 60-day follow-up report showing movement in rankings, impressions, and—most importantly—sales conversions traced via Analytics.

If you have proven success boosting e-commerce transactions for visually driven sites and can demonstrate thoughtful, Google-focused tactics, I’m ready to start.