Viral Video Editor Needed

About the Brand

We are a growing dairy/milk brand focused on creating engaging, high-quality content for platforms like Instagram and YouTube. Our goal is to build a strong digital presence through creative storytelling, product-focused videos, and high-converting ad creatives.

Job Overview
We are looking for a **creative and performance-driven Video Editor** who can transform raw footage into engaging **Instagram Reels, YouTube Shorts, and ad creatives**. The ideal candidate understands social media trends, fast-paced editing, and how to create content that captures attention and drives engagement.
Key Responsibilities

1. Reels & Shorts Editing

* Edit **Instagram Reels and YouTube Shorts** with engaging hooks, transitions, captions, and effects
* Optimize videos for **vertical formats (9:16)** and platform-specific trends
* Create scroll-stopping content with strong storytelling and pacing

Short-form video editing with captions, effects, and platform optimization is a core responsibility in modern video editing roles.

2. Brand Shoot Editing

* Edit raw footage from **brand shoots (milk products, lifestyle, farm, packaging, etc.)**
* Ensure consistent **color grading, brand tone, and visual identity**
* Select best clips and structure them into compelling narratives

Video editors are responsible for assembling raw footage into polished, cohesive stories aligned with brand messaging.

3. Ads Creative (Meta & YouTube)

* Create **high-converting ad creatives** for Meta (Facebook/Instagram) and YouTube
* Develop multiple variations (hooks, CTAs, formats) for performance testing
* Add motion graphics, subtitles, and sound effects to improve retention

Editing short-form ads and creating multiple variants for performance campaigns is a common requirement in ad-focused roles.
4. Content Optimization & Trends

* Stay updated with **Instagram trends, viral formats, and editing styles**
* Use trending audio, memes, and storytelling formats
* Optimize content for **engagement, retention, and conversions**

5. Collaboration

* Work closely with **marketing, social media, and content teams**
* Understand campaign goals and deliver videos aligned with brand strategy
* Handle feedback and revisions efficiently
Collaboration with marketing teams and delivering on deadlines is a standard expectation for video editors ([Indeed][1])

Required Skills

* Proficiency in: **Adobe Premiere Pro, After Effects, CapCut, Final Cut Pro**
* Strong understanding of:

* Social media trends
* Hook-based editing
* Storytelling & pacing
* Experience with:

* Subtitles & motion graphics
* Sound design & transitions
* Ability to handle **multiple projects with fast turnaround**

Preferred Qualifications

* Experience in **FMCG / Food / Dairy brands**
* Knowledge of **UGC-style ads & performance marketing creatives**
* Basic understanding of **branding & digital marketing**
* Familiarity with AI tools for editing (optional)

Deliverables

* Daily/weekly **Reels & Shorts**
* Monthly **ad creatives (Meta & YouTube)**
* Edited **brand shoot videos**
* High-quality, platform-ready content



What We’re Looking For

* Creative mindset with strong attention to detail
* Fast execution & ability to meet deadlines
* Passion for **content, branding, and storytelling**
* Someone who understands **what makes a video go viral**