Upstate SC High-Performance Relocation Platform

PROJECT GOAL:
Build a high-performance, SEO-driven relocation platform for Upstate South Carolina that generates organic Google traffic, converts visitors into leads, and monetizes through display ads, affiliate marketing, real estate referrals, apartment partnerships, and sponsored listings.
1. BUSINESS MODEL
SEO-driven organic traffic (relocation intent keywords)
Lead generation via on-site forms
Manual lead distribution by site owner (no automation to third parties)
AdSense display advertising
Affiliate marketing (moving services, utilities, internet, etc.)
Sponsored listings (apartments, real estate, local businesses)
2. TECH STACK (NO SUBSCRIPTION DEPENDENCY)
WordPress CMS
Theme: Must be lightweight, fast, and fully owned (NO monthly or yearly theme fees allowed)
Rank Math SEO
WPForms or Gravity Forms
Ad Inserter (ad placement control)
LiteSpeed Cache or WP Rocket (performance)
Wordfence Security
Google Analytics + Search Console
Theme Requirement: The site must NOT depend on any subscription-based theme. Allowed approach: - Free performance themes (recommended) - Or custom-built WordPress theme Priority is speed, SEO structure, and conversion—not design templates or theme branding.
Recommended Base Themes (Optional)
GeneratePress (free)
Astra (free)
Kadence (free)
3. DESIGN REQUIREMENTS
Clean relocation guide style (NOT news or magazine layout)
White background, dark text
Blue or green accents only
Mobile-first design
Sticky CTA: “Get Help Moving”
High readability and whitespace
4. SITE STRUCTURE
Home
Start Here (funnel entry page)
Moving to Upstate SC (pillar page)
Greenville SC (pillar page)
Spartanburg SC (pillar page)
Greer SC (pillar page)
Blog
Contact
Privacy Policy
Terms of Service
Advertise With Us
5. CONTENT & SEO STRUCTURE
Each City Page Must Include:
Moving Guide
Cost of Living
Best Neighborhoods
Apartments / Housing Guide
Internal linking between all related content is mandatory for SEO authority building.
6. USER JOURNEY (CRITICAL)
Search traffic → landing page → informational content → CTA → lead form → thank you page → email follow-up
Every page must contain at least one clear conversion CTA
7. LEAD GENERATION SYSTEM
Name (required)
Email (required)
Phone (optional)
Move timeframe
Budget range
Notes
Lead Handling Rules
All leads MUST be stored in WordPress database (required)
All leads MUST be emailed to site owner instantly
Leads must be exportable (CSV or plugin export)
No automatic third-party lead routing
Leads are a business asset. Email is notification only. Database storage is mandatory for backup, tracking, and future CRM integration.
8. THANK YOU PAGE
Redirect after form submission
Confirmation message
Next-step content or related guides
9. MONETIZATION MODEL
Phase 1 (Launch)
Google AdSense
Affiliate links
Phase 2 (Growth)
Apartment referral leads
Real estate agent referrals
Phase 3 (Scale)
Sponsored listings
Featured placements
Sponsored Listing System
Reusable listing blocks required
Image + description + CTA button
Must be clearly labeled “Sponsored”
10. EMAIL + NEWSLETTER SYSTEM
Automatic email confirmation after lead submission
Admin notification email formatted cleanly
Newsletter signup in homepage, footer, and blog
Value hook: relocation tips + housing updates
11. TRACKING & ANALYTICS
Conversion tracking for form submissions
Affiliate click tracking
Google Analytics + Search Console fully configured
12. SEO REQUIREMENTS
XML sitemap enabled
Schema markup (Article + LocalBusiness)
Keyword-optimized URLs
Strong internal linking structure
13. PERFORMANCE REQUIREMENTS
Page load under 2.5 seconds
Image compression enabled
Lazy loading enabled
Minimal plugins used
14. TRUST & LEGAL
Privacy Policy (AdSense + cookies compliance)
Terms of Service
Contact page with real email
No placeholder/demo content allowed
15. CONTENT EXECUTION RULE
Minimum 2–3 SEO articles per week after launch
Each city builds a topical authority cluster
All articles must internally link to related content
16. GROWTH SYSTEM (POST-LAUNCH)
Keyword research → content creation → publish → internal linking → monthly updates
Backlink outreach (local sites, directories, partnerships)
Weekly conversion optimization (CTAs, forms, layout testing)
17. FINAL OBJECTIVE
This is NOT a blog. This is a full relocation lead-generation business system designed to:

1. Rank on Google for relocation keywords
2. Convert traffic into leads
3. Monetize via ads, affiliates, referrals, and sponsorships
4. Scale into a dominant Upstate South Carolina authority platform