핵심 요구사항
- Google Vehicle Ads 직접 운영 경험 필수
- Google Merchant Center 설정 및 차량 피드 연동
- 피드 오류·상품 비승인 문제 해결
- 차량 가격·재고 실시간 업데이트 관리
- 광고 론칭·최적화 및 전화/폼 문의(리드) 추적
Required stack
필요 기술
Google AdsGoogle Merchant CenterGoogle AnalyticsPPC MarketingSEOHTML
Project brief
프로젝트 내용
Hiring a freelancer to set up and manage Google Vehicle Ads for a completed automotive inventory website serving Gardena, California.
Scope:
• Set up Google Merchant Center and integrate the vehicle feed.
• Fix feed errors and disapprovals.
• Keep vehicle prices and availability updated.
• Launch and optimize Vehicle Ads.
• Track calls and form inquiries.
The goal is qualified local leads and appointments that convert into vehicle sales.
Must have direct experience managing Google Vehicle Ads and personally handle the work. Limited starting budget, with ongoing work based on performance.
Send a relevant campaign example with ad spend and lead results, setup fee, monthly management fee, recommended ad budget, and start date. Separate advertising spend from service fees.
Scope:
• Set up Google Merchant Center and integrate the vehicle feed.
• Fix feed errors and disapprovals.
• Keep vehicle prices and availability updated.
• Launch and optimize Vehicle Ads.
• Track calls and form inquiries.
The goal is qualified local leads and appointments that convert into vehicle sales.
Must have direct experience managing Google Vehicle Ads and personally handle the work. Limited starting budget, with ongoing work based on performance.
Send a relevant campaign example with ad spend and lead results, setup fee, monthly management fee, recommended ad budget, and start date. Separate advertising spend from service fees.
지원 기회 분석
지원 전에 볼 것
예상 산출물
- 설정 완료된 Merchant Center 및 연동된 차량 피드
- 운영 중인 Vehicle Ads 캠페인
- 전환(통화·폼 문의) 추적 설정
- 성과 리포트(광고비와 서비스비 분리 명시)
매력 포인트
- 스코프가 명확하고 구체적
- 성과가 좋으면 장기 운영으로 이어질 수 있음
확인할 점
- 예산 통화 표기 불일치($와 INR 혼재)로 실제 보상 규모 불명확
- '제한된 초기 예산 + 성과 기반 지속'이라 초기 보상이 낮을 수 있음
- 입찰 47건으로 경쟁 과열
Client signal
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