Required stack
필요 기술
Digital MarketingSocial Media MarketingWhatsApp Business APICRM IntegrationE-commerce Platform IntegrationData SegmentationMarketing AutomationAPI IntegrationData AnalysisContent StrategyCampaign Management
Project brief
프로젝트 내용
I want to use WhatsApp Business purely for marketing campaigns that deliver personalised product recommendations to my customers. The job covers the full cycle: planning, building and launching the campaign.
First, I need a clear strategy that outlines how customer data will be segmented so each person receives only the products most relevant to them. From there, message templates have to be crafted in line with WhatsApp’s policies, including opt-in language and quick-reply options for easy engagement.
The technical setup must link my WhatsApp Business account with whatever data source we decide on (CSV, CRM, or an e-commerce platform), create an automated workflow that pulls the right products for each segment, and schedule broadcasts without violating daily limits. I also want basic tracking in place—open rate, click-through to product pages, and resulting purchases—so that performance can be measured and iterated.
Deliverables:
• Campaign strategy and segmentation plan
• Approved message templates for product recommendations
• Automation workflow configured inside WhatsApp Business (or via the API)
• Step-by-step launch checklist and test run report
• Simple performance dashboard or exportable report template
The work is complete when a live test shows messages reaching the correct audience segment with the correct products, and metrics start logging as expected.
First, I need a clear strategy that outlines how customer data will be segmented so each person receives only the products most relevant to them. From there, message templates have to be crafted in line with WhatsApp’s policies, including opt-in language and quick-reply options for easy engagement.
The technical setup must link my WhatsApp Business account with whatever data source we decide on (CSV, CRM, or an e-commerce platform), create an automated workflow that pulls the right products for each segment, and schedule broadcasts without violating daily limits. I also want basic tracking in place—open rate, click-through to product pages, and resulting purchases—so that performance can be measured and iterated.
Deliverables:
• Campaign strategy and segmentation plan
• Approved message templates for product recommendations
• Automation workflow configured inside WhatsApp Business (or via the API)
• Step-by-step launch checklist and test run report
• Simple performance dashboard or exportable report template
The work is complete when a live test shows messages reaching the correct audience segment with the correct products, and metrics start logging as expected.