Required stack
필요 기술
Google AdsGoogle Ads Policy ComplianceKeyword ResearchAd CopywritingConversion TrackingLanding Page AnalysisInternet MarketingSEOMarketingAdvertisingSearch Engine MarketingDigital Marketing
Project brief
프로젝트 내용
I run an appliance-repair business in Turkey and already have an active Google Ads account. When potential customers type “Bosch service,” several rival repair firms manage to appear in the sponsored results even though direct brand bidding is normally restricted. I need a Google Ads specialist to uncover exactly how they do it and then apply the same or better tactic inside my own account.
You will receive a list of the competitors that consistently outrank me. Your first task is to analyse their campaigns—keywords, match types, ad copy, landing-page language, trademark usage work-arounds, negative-keyword structures, extensions, everything that explains why Google approves their ads. From there, outline the compliance steps and technical settings I must follow so my ads get approved and displayed across Turkey.
Once the approach is clear, log in to my Google Ads panel (full access will be provided) and implement:
• Campaigns and ad groups that replicate or improve on the winning structure
• Keyword lists (including any required broad-match modifiers or dynamic insertions)
• Ad copy that passes trademark policy while still mentioning the repair brand context
• Relevant location targeting, ad schedule and extensions for Turkish searchers
• Conversion tracking hooks so I can measure enquiries
I expect the work to be fully live, with impressions coming in, before we close the project. If policy issues arise, document the appeal path or alternative wording you use. Success is measured by my ads showing on “Bosch service” and similar searches within 72 hours of launch, with no policy violations on the account.
You will receive a list of the competitors that consistently outrank me. Your first task is to analyse their campaigns—keywords, match types, ad copy, landing-page language, trademark usage work-arounds, negative-keyword structures, extensions, everything that explains why Google approves their ads. From there, outline the compliance steps and technical settings I must follow so my ads get approved and displayed across Turkey.
Once the approach is clear, log in to my Google Ads panel (full access will be provided) and implement:
• Campaigns and ad groups that replicate or improve on the winning structure
• Keyword lists (including any required broad-match modifiers or dynamic insertions)
• Ad copy that passes trademark policy while still mentioning the repair brand context
• Relevant location targeting, ad schedule and extensions for Turkish searchers
• Conversion tracking hooks so I can measure enquiries
I expect the work to be fully live, with impressions coming in, before we close the project. If policy issues arise, document the appeal path or alternative wording you use. Success is measured by my ads showing on “Bosch service” and similar searches within 72 hours of launch, with no policy violations on the account.