Required stack
필요 기술
Internet MarketingAndroid App MarketingSocial Media MarketingSearch Engine MarketingConversion Rate OptimizationGoogle AdsMeta AdsTikTok AdsWhatsApp MarketingASO (App Store Optimization)Marketing AnalyticsCampaign ManagementCOPPA Compliance
Project brief
프로젝트 내용
My Android app is already live on Google Play, but organic installs are still modest. I have run paid social campaigns and a round of WhatsApp marketing, yet the numbers plateaued quicker than expected. Looking for experienced mobile-app marketer. The core audience is children under 16 and also general public, so any growth activity must respect COPPA-style privacy expectations while still catching a young user’s eye and reassuring parents.
Here is what I’m looking for:
. Promote product or service by turning WhatsApp into a high-engagement channel that drives conversions.
• Engage/ run a individual, group-based outreach campaign that converts interest into installs.
• Performance campaigns set up in Google Ads, Meta Ads, or TikTok Ads Manager, complete with audience segmentation, budget pacing, and attribution tracking.
.Respond to messages and convert to impressions to downloads.
. Well-written app reviews, rating that actually appear on the store, reflect and highlight the good part.
• Weekly reports that tie efforts to a verifiable lift in installs, retention, and cost-per-install.
. We are primarly targetting U.S/U.K based customers.
Acceptance criteria
1. At least a 40 % increase in weekly organic installs within the first 30 days.
2. Play Store listing achieves a minimum 4 % conversion rate from page view to install.
3.Provide weekly performance snapshots, and a concise wrap-up report with next-step recommendations.
If you can back your approach with data from similar family-oriented apps, I’d like to start immediately and structure the engagement around milestone-based targets.
Here is what I’m looking for:
. Promote product or service by turning WhatsApp into a high-engagement channel that drives conversions.
• Engage/ run a individual, group-based outreach campaign that converts interest into installs.
• Performance campaigns set up in Google Ads, Meta Ads, or TikTok Ads Manager, complete with audience segmentation, budget pacing, and attribution tracking.
.Respond to messages and convert to impressions to downloads.
. Well-written app reviews, rating that actually appear on the store, reflect and highlight the good part.
• Weekly reports that tie efforts to a verifiable lift in installs, retention, and cost-per-install.
. We are primarly targetting U.S/U.K based customers.
Acceptance criteria
1. At least a 40 % increase in weekly organic installs within the first 30 days.
2. Play Store listing achieves a minimum 4 % conversion rate from page view to install.
3.Provide weekly performance snapshots, and a concise wrap-up report with next-step recommendations.
If you can back your approach with data from similar family-oriented apps, I’d like to start immediately and structure the engagement around milestone-based targets.